Why startups are rethinking their approach

Marketing technology has done a great job at helping people market poorly, faster. The same could be said about how most startups approach building their marketing organizations. They do it because they think they should, driven more by investor directives than a true understanding of what marketing can do for them or how to proceed. The result? A rushed process that often leads to mistakes, unrealistic expectations, and missed opportunities for growth.

The hidden costs of startup marketing, from the
Pegasus Strategy blog