The broken model for marketing your startup

Here's a hard truth about startup marketing teams: we're building them wrong. While investors pour millions into scaling marketing operations, most startups are stuck in a cycle of slow hiring, misaligned execution, and missed opportunities.

But there's a smarter way forward. Let's break down how marketing teams typically evolve through funding stages, where things go wrong, and why a more flexible approach might be the answer you've been looking for.

Marketing from Series A to C, from the
Pegasus Strategy blog